Interior Design is an untapped resource for many artists. Interior designers know exactly what they are looking for when searching for art. According to IBISworld, In 2018, interior design industry’s revenue is predicted to reach $18 billion. Does art play an extensive role in interior design?
Barney Davey, a business of art expert, has stated that for every art gallery in the US are four interior designers. The need for new art is extensive. Interior designers do not look at your years of experience or your ability to market yourself. What concerns them is if your art meshes with their design aesthetic.
Do Your Research
Do your research on the style aesthetic of the designer and determine if you can visualize your art in their spaces. Find out if they focus on modern, minimalism, bold colors, dreamy, monochromatic etc. If your art will complement their designs, you may have scored an art sale.
Pay Attention to Trends
Interior designers live for colors, textures and patterns. Create your art with these in mind. Designers will often look for art that compliments current trends. It is unlikely that the selected art will follow said trends. The key word here is “compliment.”
Be attentive to what the color of the year is. According to Pantone Color Institute, a color consulting company that each year chooses a color that represents design trends, the color of the year for 2018 is ultra violet. Knowing this, you can start producing art that compliments ultra violet.
Be Prepared For Large Asks
When marketing to interior designers, be sure your inventory is stocked with multiple pieces and various sizes. Large pieces at reasonable prices are always in demand and are difficult to come by. Interior designer James Saavedra states “one big piece is much better than a bunch of small ones so I look for pieces that have scale. 36in x 36in and up.”
Some designers are looking for a bunch of small pieces. Which is why you should always have a variety of sizes and pieces available at all times to fit the needs of any buyer.
Be Where the Interior Designers are
Interior designers are in studio tours, art shows and gallery openings hunting for a new piece. Because the art industry and interior design industry go hand in hand, it is important to stay connected and form relationships in these networks to gain more exposure and opportunities.
Use Your Artist Social Media Channels Like a Business Portfolio
It’s important to post high quality, striking images of your work, your studio, in progress works and even videos of your art. Treat your social media like a business card/business portfolio. The work you post gives all potential buyers a glimpse into what you are capable of. Each of your posts should be meaningful and represent who you are as an artist.
This is your shot at online networking with designers. Follow all the designers you’d like to work with. Keep a close eye on the artists your designers follow as well. It could give you some insight into what they are looking for.
Reach Out to Interior Designers
Don’t be afraid to reach out. If you’ve done all your research on a particular designer, there’s no reason why starting a conversation would be harmful. Send them a few links to your profile page, website, social media and ask if they’re in need of some artwork. Hopefully, they like your art enough to visualize it in one of their spaces. And voila, you’ve made a few art sales in just one of the connections you’ve established.